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<channel>
	<title>Ioana Bejenaru</title>
	<link>https://ioanabejenaru.com</link>
	<description>Ioana Bejenaru</description>
	<pubDate>Fri, 16 Oct 2020 10:27:21 +0000</pubDate>
	<generator>https://ioanabejenaru.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Slideshow copy</title>
				
		<link>https://ioanabejenaru.com/Slideshow-copy</link>

		<pubDate>Sat, 07 Dec 2019 16:47:15 +0000</pubDate>

		<dc:creator>Ioana Bejenaru</dc:creator>

		<guid isPermaLink="true">https://ioanabejenaru.com/Slideshow-copy</guid>

		<description> 













Scroll down for more projects ↓&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>Featured Projects</title>
				
		<link>https://ioanabejenaru.com/Featured-Projects</link>

		<pubDate>Tue, 26 Dec 2017 14:37:02 +0000</pubDate>

		<dc:creator>Ioana Bejenaru</dc:creator>

		<guid isPermaLink="true">https://ioanabejenaru.com/Featured-Projects</guid>

		<description>
	The SparkFlexible working spaces2019

&#60;img width="3331" height="2498" width_o="3331" height_o="2498" data-src="https://freight.cargo.site/t/original/i/9c13e4861f92776d8ac82b1bfbbef9b93ce375d71f9a05ec7b753e1c4d1bf56c/thumbnail.jpg" data-mid="56223762" border="0"  src="https://freight.cargo.site/w/1000/i/9c13e4861f92776d8ac82b1bfbbef9b93ce375d71f9a05ec7b753e1c4d1bf56c/thumbnail.jpg" /&#62;
Fulham PierIllustrating Fulham2019

&#60;img width="800" height="599" width_o="800" height_o="599" data-src="https://freight.cargo.site/t/original/i/7890ad99e4eecdaa1f4ef11326519d919c0885f4a8634892305e4c8ea9820af7/BS3950_Fulham-Pier_pool_Ioana.v3-05-anim.gif" data-mid="56400710" border="0"  src="https://freight.cargo.site/w/800/i/7890ad99e4eecdaa1f4ef11326519d919c0885f4a8634892305e4c8ea9820af7/BS3950_Fulham-Pier_pool_Ioana.v3-05-anim.gif" /&#62;


	TipiThe future of renting in London2018

&#60;img width="3331" height="2498" width_o="3331" height_o="2498" data-src="https://freight.cargo.site/t/original/i/0e34090a8827618cdf0ad5e1e84dae8588f7d5db191c52f2d6b5af174e900c9d/thumbnail.jpg" data-mid="56223755" border="0"  src="https://freight.cargo.site/w/1000/i/0e34090a8827618cdf0ad5e1e84dae8588f7d5db191c52f2d6b5af174e900c9d/thumbnail.jpg" /&#62;
Opus PowerSmart meters and the smart grid2020&#38;nbsp;

&#60;img width="3331" height="2498" width_o="3331" height_o="2498" data-src="https://freight.cargo.site/t/original/i/89b12b39377bc88e8ef79952652264bfd9903b94265794af86b5ef7002903785/thumbnail-opus3.jpg" data-mid="75085667" border="0"  src="https://freight.cargo.site/w/1000/i/89b12b39377bc88e8ef79952652264bfd9903b94265794af86b5ef7002903785/thumbnail-opus3.jpg" /&#62;






See more work ︎
</description>
		
	</item>
		
		
	<item>
		<title>The Spark </title>
				
		<link>https://ioanabejenaru.com/The-Spark</link>

		<pubDate>Mon, 27 Apr 2020 18:32:12 +0000</pubDate>

		<dc:creator>Ioana Bejenaru</dc:creator>

		<guid isPermaLink="true">https://ioanabejenaru.com/The-Spark</guid>

		<description>The Spark
Futuristic office space2019 — developed at bandstand

Art Direction &#124; Branding &#124; Design &#124; Digital&#38;nbsp;Newcastle Helix brings together industry leaders, businesses and top researchers in a new innovation community. It is an exemplar sustainable urban development which combines prestigious commercial and residential space with first class research and education facilities in the heart of a flourishing city.&#38;nbsp;The Spark is the brand new building part of this futuristic development, that offers a flexible working environment and collaborative spaces with large open floorplates. Combined with a cutting edge architecture, The Spark hopes to attract science and tech businesses.&#38;nbsp;



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/28c9d85df111ccd6677831ccb7a320640d858ca384af8d12a2a197083951456c/Spark-Two-2.gif" data-mid="68682776" border="0"  src="https://freight.cargo.site/w/1000/i/28c9d85df111ccd6677831ccb7a320640d858ca384af8d12a2a197083951456c/Spark-Two-2.gif" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/69f971b1b9ca338448081a993035c28b058caa27db146d81f902d14b19ac273c/BS3830_The-Spark-show-and-tell4.jpg" data-mid="68682745" border="0"  src="https://freight.cargo.site/w/1000/i/69f971b1b9ca338448081a993035c28b058caa27db146d81f902d14b19ac273c/BS3830_The-Spark-show-and-tell4.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa952e6de31cc6c7fa51d4406f2e7a7bbc7344beee21e19da4c1b9a0e3e1e701/PDF-Portfolio-2020_extended3.jpg" data-mid="68682980" border="0"  src="https://freight.cargo.site/w/1000/i/fa952e6de31cc6c7fa51d4406f2e7a7bbc7344beee21e19da4c1b9a0e3e1e701/PDF-Portfolio-2020_extended3.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b6b30fed60a3bc32e5bc8171460d1d605fe990aff9b6fe41563af3f7f2222012/PDF-Portfolio-2020_extended.jpg" data-mid="68682802" border="0"  src="https://freight.cargo.site/w/1000/i/b6b30fed60a3bc32e5bc8171460d1d605fe990aff9b6fe41563af3f7f2222012/PDF-Portfolio-2020_extended.jpg" /&#62;&#60;img width="3000" height="1772" width_o="3000" height_o="1772" data-src="https://freight.cargo.site/t/original/i/d6b35a427fbfc4e6054613d0fd28cf9b9b97a721fe07bbc8da423c15b7cac47f/Branding-Mockup.jpg" data-mid="68682799" border="0"  src="https://freight.cargo.site/w/1000/i/d6b35a427fbfc4e6054613d0fd28cf9b9b97a721fe07bbc8da423c15b7cac47f/Branding-Mockup.jpg" /&#62;
The building needed a modular brand that reflects the flexible and futuristic nature of its architecture. I developed a graphical device that can be animated and that embodies The Spark’s motto: One place, multiple possibilities. &#38;nbsp;


&#60;img width="6500" height="5300" width_o="6500" height_o="5300" data-src="https://freight.cargo.site/t/original/i/e25c5599a53dd05dc42bc0e298e0171d6dda7bf20f379e8c2a952dfbd38f43f4/Slipcase-Book-Mockup-Vol8.jpg" data-mid="68682756" border="0"  src="https://freight.cargo.site/w/1000/i/e25c5599a53dd05dc42bc0e298e0171d6dda7bf20f379e8c2a952dfbd38f43f4/Slipcase-Book-Mockup-Vol8.jpg" /&#62;

The end result was a kinetic type that is strong and fluid, confident and progressive. The brand colours reflect the copper tones of the building. The brand also contains macro photography of textures found throughout out buidling.


&#60;img width="6500" height="5300" width_o="6500" height_o="5300" data-src="https://freight.cargo.site/t/original/i/3e2f9149c61c6f3a6c7a9896a0059ad60f1e2fd6840fbb5e120cd408e7c46638/Slipcase-and-Inside-Hardcover-Book-Mockup.jpg" data-mid="68682783" border="0"  src="https://freight.cargo.site/w/1000/i/3e2f9149c61c6f3a6c7a9896a0059ad60f1e2fd6840fbb5e120cd408e7c46638/Slipcase-and-Inside-Hardcover-Book-Mockup.jpg" /&#62;
&#60;img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/93d2616088fb39025ed25283abb7d23fa4c3500f512c4bb72386148ba969891c/The-spark-brochure-1.JPG" data-mid="68682792" border="0"  src="https://freight.cargo.site/w/1000/i/93d2616088fb39025ed25283abb7d23fa4c3500f512c4bb72386148ba969891c/The-spark-brochure-1.JPG" /&#62;&#60;img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/78073c2a6fd3cd70be688d30db4f5d9fb55529489243f7e71db4db9bd3976e9b/LOCATION-SPREAD3.jpg" data-mid="68682796" border="0"  src="https://freight.cargo.site/w/1000/i/78073c2a6fd3cd70be688d30db4f5d9fb55529489243f7e71db4db9bd3976e9b/LOCATION-SPREAD3.jpg" /&#62;&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/86d4db65d846ac03b9a3476690c6c4c42aa27254d73a77005345a67f53917575/Paper-Brand-Presentation-Mockup.jpg" data-mid="68682797" border="0"  src="https://freight.cargo.site/w/1000/i/86d4db65d846ac03b9a3476690c6c4c42aa27254d73a77005345a67f53917575/Paper-Brand-Presentation-Mockup.jpg" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c07b7aa92f7519780a690e600381d544b9613d4cd9a352b168be3df1e95ce7a1/BS3830_The-Spark-show-and-tell5.jpg" data-mid="68682748" border="0"  src="https://freight.cargo.site/w/1000/i/c07b7aa92f7519780a690e600381d544b9613d4cd9a352b168be3df1e95ce7a1/BS3830_The-Spark-show-and-tell5.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/74cb3d0a77568d99af3771664c25f530d701e73170b5d299f391ad6981b842d4/hoarding.jpg" data-mid="68682789" border="0"  src="https://freight.cargo.site/w/1000/i/74cb3d0a77568d99af3771664c25f530d701e73170b5d299f391ad6981b842d4/hoarding.jpg" /&#62;&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7a1bf7395c09f879c1d321eafac682f6d07a3b8ee9340c33d3b4a54b20f95c53/stories.jpg" data-mid="137731621" border="0"  src="https://freight.cargo.site/w/1000/i/7a1bf7395c09f879c1d321eafac682f6d07a3b8ee9340c33d3b4a54b20f95c53/stories.jpg" /&#62;&#60;img width="4000" height="2917" width_o="4000" height_o="2917" data-src="https://freight.cargo.site/t/original/i/b1c13fafc28147ef99005e6ddfec73c04c77ca529fba859371a9fee496db5eee/emailers.jpg" data-mid="137724709" border="0"  src="https://freight.cargo.site/w/1000/i/b1c13fafc28147ef99005e6ddfec73c04c77ca529fba859371a9fee496db5eee/emailers.jpg" /&#62;&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3459ff87fe1135ad487fa43bd424b3a18727f10dc9ce2f5458d8703b9c1057ad/BS3830_The-spark_brand_dev4.jpg" data-mid="68682757" border="0"  src="https://freight.cargo.site/w/1000/i/3459ff87fe1135ad487fa43bd424b3a18727f10dc9ce2f5458d8703b9c1057ad/BS3830_The-spark_brand_dev4.jpg" /&#62;
	&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/07a63c7f8ac466e28277fb47e82f7059d36bbbf424a24a2b107c480d1aa38656/BS3830_The-spark_brand_dev42.jpg" data-mid="68682758" border="0"  src="https://freight.cargo.site/w/1000/i/07a63c7f8ac466e28277fb47e82f7059d36bbbf424a24a2b107c480d1aa38656/BS3830_The-spark_brand_dev42.jpg" /&#62;&#60;img width="1920" height="2450" width_o="1920" height_o="2450" data-src="https://freight.cargo.site/t/original/i/cc96fe44c85ebbb3b51a6b0aafcaa347fb66d10136c4b7f2181a13815bfd7ae5/the-spark-website-long.jpg" data-mid="68682790" border="0"  src="https://freight.cargo.site/w/1000/i/cc96fe44c85ebbb3b51a6b0aafcaa347fb66d10136c4b7f2181a13815bfd7ae5/the-spark-website-long.jpg" /&#62;

	
The website design follows the brand’s motto: “One place, multiple possibilities”, which refers to the flexible nature of the spaces that the building has to offer.


&#60;img width="800" height="1091" width_o="800" height_o="1091" data-src="https://freight.cargo.site/t/original/i/82662e6a9a1b760d958babe0bf67b7dfbd10b4bd3a24a1a76efd54b623f107a1/building-2.jpg" data-mid="137724755" border="0"  src="https://freight.cargo.site/w/800/i/82662e6a9a1b760d958babe0bf67b7dfbd10b4bd3a24a1a76efd54b623f107a1/building-2.jpg" /&#62;&#60;img width="891" height="1056" width_o="891" height_o="1056" data-src="https://freight.cargo.site/t/original/i/4283cf4891ff6b243440a44aa6f762f06819b6b574ffe1fb6aaa6a476286b51d/04.jpg" data-mid="137724750" border="0"  src="https://freight.cargo.site/w/891/i/4283cf4891ff6b243440a44aa6f762f06819b6b574ffe1fb6aaa6a476286b51d/04.jpg" /&#62;&#60;img width="1600" height="1112" width_o="1600" height_o="1112" data-src="https://freight.cargo.site/t/original/i/dfd491baae85140f68316b4bf82c7dbacf4d8316e78599db948b7dbb7584b41b/05.jpg" data-mid="137724751" border="0"  src="https://freight.cargo.site/w/1000/i/dfd491baae85140f68316b4bf82c7dbacf4d8316e78599db948b7dbb7584b41b/05.jpg" /&#62;
	
The menu consists of 4 buttons, each placed at the corners of the page. The menu is fixed and everything behind it scrolls, giving the idea of space fluidity behind 4 walls.


&#60;img width="1600" height="1112" width_o="1600" height_o="1112" data-src="https://freight.cargo.site/t/original/i/c3ad0204b4eda68da2728c0e6b72c4ebc83529cc91944d9b522c8ab58ae1f84c/02.jpg" data-mid="137724747" border="0"  src="https://freight.cargo.site/w/1000/i/c3ad0204b4eda68da2728c0e6b72c4ebc83529cc91944d9b522c8ab58ae1f84c/02.jpg" /&#62;&#60;img width="891" height="1056" width_o="891" height_o="1056" data-src="https://freight.cargo.site/t/original/i/4db5dc36b94e5896f4006299b14d086fd0ceb3a71f9d77a6cb9a1fe58ddad106/01-1.jpg" data-mid="137724744" border="0"  src="https://freight.cargo.site/w/891/i/4db5dc36b94e5896f4006299b14d086fd0ceb3a71f9d77a6cb9a1fe58ddad106/01-1.jpg" /&#62;&#60;img width="1600" height="1112" width_o="1600" height_o="1112" data-src="https://freight.cargo.site/t/original/i/e805ec9a67531a5aa09b0e088ad7c46dcfd4472844581f3a55befb52fe2728e2/01.jpg" data-mid="137724746" border="0"  src="https://freight.cargo.site/w/1000/i/e805ec9a67531a5aa09b0e088ad7c46dcfd4472844581f3a55befb52fe2728e2/01.jpg" /&#62;&#60;img width="660" height="780" width_o="660" height_o="780" data-src="https://freight.cargo.site/t/original/i/255e1a4013f6d334e61855f203c9a2c0dcf530b7b259c9ee28d73687e2dafc46/building-3.jpg" data-mid="137724757" border="0"  src="https://freight.cargo.site/w/660/i/255e1a4013f6d334e61855f203c9a2c0dcf530b7b259c9ee28d73687e2dafc46/building-3.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Fulham Pier </title>
				
		<link>https://ioanabejenaru.com/Fulham-Pier</link>

		<pubDate>Sat, 07 Dec 2019 19:18:30 +0000</pubDate>

		<dc:creator>Ioana Bejenaru</dc:creator>

		<guid isPermaLink="true">https://ioanabejenaru.com/Fulham-Pier</guid>

		<description>Fulham Pier
A new residential and retail destination2019 — developed at bandstand

IllustrationFulham is developing. It’s plan is to become a new residential and retail destination for London. Besides the world famous stadium, Fulham Pier will offer premium places to live, with rooftop pools and refined restaurants. Outdoor yoga classes, cinema, premium shops and restaurants are only a few of the exciting offerings from the area. I was involved in developing the illustrations that connect to the rooftop pool offering.&#38;nbsp;


&#60;img width="6429" height="3450" width_o="6429" height_o="3450" data-src="https://freight.cargo.site/t/original/i/b7a549f1861d5d86ffb8e21e042fe00fc43238ca3a670a351e1314328972471f/BS3950_Fulham-Pier_pool_Ioana.v3-04.jpg" data-mid="56199864" border="0"  src="https://freight.cargo.site/w/1000/i/b7a549f1861d5d86ffb8e21e042fe00fc43238ca3a670a351e1314328972471f/BS3950_Fulham-Pier_pool_Ioana.v3-04.jpg" /&#62;&#60;img width="9529" height="8990" width_o="9529" height_o="8990" data-src="https://freight.cargo.site/t/original/i/8a0a07f090b6040e55e3029ad95767e35253e1a22395149eb04891c453a9db09/BS3950_Fulham-Pier_pool_Ioana.v3-05.jpg" data-mid="56200003" border="0"  src="https://freight.cargo.site/w/1000/i/8a0a07f090b6040e55e3029ad95767e35253e1a22395149eb04891c453a9db09/BS3950_Fulham-Pier_pool_Ioana.v3-05.jpg" /&#62;

The Fulham Pier brand mark is designed in such way that it can hold any illustration rising from behind its line.&#38;nbsp;Below you can see examples of how the illustrations can be used in the context on the logo.
When designing the rooftop pool characters, sophistication and high-end design had to be reflected in the drawings. This was achieved by using the curves of the characters intertwine with the curves of the shadows.

&#60;img width="10568" height="5275" width_o="10568" height_o="5275" data-src="https://freight.cargo.site/t/original/i/d14e7972dda32638f7db84b52de2d492790d07840b27e936980380821c655dd0/BS3950_Fulham-Pier_pool_Ioana.v3-04-01.jpg" data-mid="56200228" border="0"  src="https://freight.cargo.site/w/1000/i/d14e7972dda32638f7db84b52de2d492790d07840b27e936980380821c655dd0/BS3950_Fulham-Pier_pool_Ioana.v3-04-01.jpg" /&#62;

	
	
</description>
		
	</item>
		
		
	<item>
		<title>Opus Power</title>
				
		<link>https://ioanabejenaru.com/Opus-Power</link>

		<pubDate>Wed, 29 Apr 2020 17:52:58 +0000</pubDate>

		<dc:creator>Ioana Bejenaru</dc:creator>

		<guid isPermaLink="true">https://ioanabejenaru.com/Opus-Power</guid>

		<description>Opus Power&#38;nbsp;
Smart meters and the smart grid2020 — developed at bandstand 

Art direction &#124; Storyboard&#38;nbsp;
Opus Power offers energy to small businesses. They needed an animated film to explain the importance of installing a smart meter in order to be part of the national energy smart grid. Being part of the smart grid means that you, as a company, are actively more sustainable in the way you use your energy.





	
		
        	&#60;img width="5333" height="3333" width_o="5333" height_o="3333" data-src="https://freight.cargo.site/t/original/i/7aeee0aa085a8706a025fdd7e79031a2613948d2360f84d8bfcef52a89489f01/Haven-smart-grid_Website_Case_Studies_Template.jpg" data-mid="75071161" border="0"  src="https://freight.cargo.site/w/1000/i/7aeee0aa085a8706a025fdd7e79031a2613948d2360f84d8bfcef52a89489f01/Haven-smart-grid_Website_Case_Studies_Template.jpg" /&#62;&#60;img width="5333" height="3333" width_o="5333" height_o="3333" data-src="https://freight.cargo.site/t/original/i/f1e638da2d443a049e10ef38a21ce18227ca5472be843ae2fc677f47eafe98e4/Haven-smart-grid_Website_Case_Studies_Template2.jpg" data-mid="75071160" border="0"  src="https://freight.cargo.site/w/1000/i/f1e638da2d443a049e10ef38a21ce18227ca5472be843ae2fc677f47eafe98e4/Haven-smart-grid_Website_Case_Studies_Template2.jpg" /&#62;
		
     
     
		
		
        
        
	
    
	
	
        	&#60;img width="2500" height="1400" width_o="2500" height_o="1400" data-src="https://freight.cargo.site/t/original/i/b48c69118d80757cc152703418e49fd3c75437dde6d65062b806df633a20a4b0/Screenshot-2020-04-29-at-21.01.10.png" data-mid="69016430" border="0"  src="https://freight.cargo.site/w/1000/i/b48c69118d80757cc152703418e49fd3c75437dde6d65062b806df633a20a4b0/Screenshot-2020-04-29-at-21.01.10.png" /&#62;&#60;img width="2500" height="1400" width_o="2500" height_o="1400" data-src="https://freight.cargo.site/t/original/i/2e033d357493de146460824c64385ef88618a44dca75ea74bb7b5c8498ddccc0/Screenshot-2020-04-29-at-21.03.21.png" data-mid="69016435" border="0"  src="https://freight.cargo.site/w/1000/i/2e033d357493de146460824c64385ef88618a44dca75ea74bb7b5c8498ddccc0/Screenshot-2020-04-29-at-21.03.21.png" /&#62;

	
        	&#60;img width="2500" height="1400" width_o="2500" height_o="1400" data-src="https://freight.cargo.site/t/original/i/3b90c05e812008fea1a80a89fce96065bb7eaaf8b99b96cc85ac3fa88ae8f63e/Screenshot-2020-04-29-at-21.00.58.png" data-mid="69016429" border="0"  src="https://freight.cargo.site/w/1000/i/3b90c05e812008fea1a80a89fce96065bb7eaaf8b99b96cc85ac3fa88ae8f63e/Screenshot-2020-04-29-at-21.00.58.png" /&#62;&#60;img width="2500" height="1400" width_o="2500" height_o="1400" data-src="https://freight.cargo.site/t/original/i/1684f9f948395396df9eb71af6b65b13f3c85760683b62ebb6b4500b66574734/Screenshot-2020-04-29-at-21.02.14.png" data-mid="69016432" border="0"  src="https://freight.cargo.site/w/1000/i/1684f9f948395396df9eb71af6b65b13f3c85760683b62ebb6b4500b66574734/Screenshot-2020-04-29-at-21.02.14.png" /&#62;
	
</description>
		
	</item>
		
		
	<item>
		<title>Sealy</title>
				
		<link>https://ioanabejenaru.com/Sealy</link>

		<pubDate>Sat, 07 Dec 2019 11:50:12 +0000</pubDate>

		<dc:creator>Ioana Bejenaru</dc:creator>

		<guid isPermaLink="true">https://ioanabejenaru.com/Sealy</guid>

		<description>
	
    Sealy
    
Tempur mattresses2018 — developed at bandstand

Art direction &#124; Brand guidelines &#124; PrintSealy approached us wanting a brand refresh for their European markets. Despite being one of the world’s bestselling mattress brands, Sealy had limited recognition throughout the continent. Our task was to create a brand film, suite of photography and new guidelines that felt true to Sealy, drawing on their high quality, supportive technology and American heritage, and bringing it to a new audience.








	
	

&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/fed2f0878759964c99e7af10f12f3e129c80f2dfa60e84692162985eded4dc82/Sealy-brand-brochure-spreads.jpg" data-mid="56182499" border="0"  src="https://freight.cargo.site/w/1000/i/fed2f0878759964c99e7af10f12f3e129c80f2dfa60e84692162985eded4dc82/Sealy-brand-brochure-spreads.jpg" /&#62;Sealy also wanted a new catalogue designed in the new brand style that presented all the features of their products, whilst showcasing family lifestyle photography.

Below you can see the new brand guidelines document. It includes lifestyle and product shots, a new font and set of colours that complement the famous butterfly logo.&#38;nbsp;






	
	

&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d518675d731525609aa14723cd533071c90a00af0dd09be7b02d01bfce72b6bf/Sealy-brand-guidelines-1.jpg" data-mid="56182497" border="0"  src="https://freight.cargo.site/w/1000/i/d518675d731525609aa14723cd533071c90a00af0dd09be7b02d01bfce72b6bf/Sealy-brand-guidelines-1.jpg" /&#62;&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f62f659d874af3f746663d6ecb0a40084bde1a1acc523b8c060b2baa52c6205d/Sealy-product-imagery.jpg" data-mid="56182501" border="0"  src="https://freight.cargo.site/w/1000/i/f62f659d874af3f746663d6ecb0a40084bde1a1acc523b8c060b2baa52c6205d/Sealy-product-imagery.jpg" /&#62;Product and lifestyle photography were divided in 3 sectors: the family shots, the heritage shots and the product shots. The product and lifestyle ones had to have a lived-in feel, very bright and dynamic, showing the life that happens around the bed.
The heritage had to show Daniel Hayes, the founder of Sealy, building and crafting the first world mattress. They needed to show focus, passion and dedication, qualities that the current Sealy manufacturers still possess.


&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c5d8193b3059d2f71cb930eded342780651ce6009992f3087a37c281273acd8f/Sealy-brand-imagery-c3.jpg" data-mid="56182492" border="0"  src="https://freight.cargo.site/w/1000/i/c5d8193b3059d2f71cb930eded342780651ce6009992f3087a37c281273acd8f/Sealy-brand-imagery-c3.jpg" /&#62;&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7ac6e146131aa81ed979b5fff1c29b496e666532e62817287858fb92cb09aa3c/Sealy-brand-imagery-c1.jpg" data-mid="56182490" border="0"  src="https://freight.cargo.site/w/1000/i/7ac6e146131aa81ed979b5fff1c29b496e666532e62817287858fb92cb09aa3c/Sealy-brand-imagery-c1.jpg" /&#62;



	&#60;img width="3178" height="2108" width_o="3178" height_o="2108" data-src="https://freight.cargo.site/t/original/i/e6ca860c4ba311a7da10c1414018d2f9d3a2a6bb1d3c76606a2827ac58783b98/SelectedImagesSetup-13.jpg" data-mid="56182502" border="0"  src="https://freight.cargo.site/w/1000/i/e6ca860c4ba311a7da10c1414018d2f9d3a2a6bb1d3c76606a2827ac58783b98/SelectedImagesSetup-13.jpg" /&#62;&#60;img width="3178" height="2108" width_o="3178" height_o="2108" data-src="https://freight.cargo.site/t/original/i/d124ca0807c9308d522d9cf7ea5368cdb4ebbf4076b425cd20e0deb62b3e6fcd/SelectedImagesSetup-8.jpg" data-mid="56182507" border="0"  src="https://freight.cargo.site/w/1000/i/d124ca0807c9308d522d9cf7ea5368cdb4ebbf4076b425cd20e0deb62b3e6fcd/SelectedImagesSetup-8.jpg" /&#62;&#60;img width="3178" height="2108" width_o="3178" height_o="2108" data-src="https://freight.cargo.site/t/original/i/9460dd572c121b833fea4f79ef31ac6c5193cbb46ffbe5a99ed6800c79777609/SelectedImagesSetup-12.jpg" data-mid="56182503" border="0"  src="https://freight.cargo.site/w/1000/i/9460dd572c121b833fea4f79ef31ac6c5193cbb46ffbe5a99ed6800c79777609/SelectedImagesSetup-12.jpg" /&#62;
	&#60;img width="3178" height="2108" width_o="3178" height_o="2108" data-src="https://freight.cargo.site/t/original/i/29d3ee53a58610c883dce1f577e682582e3a50119b739c16f03cedc1c4a64bdb/SelectedImagesSetup-10.jpg" data-mid="56182505" border="0"  src="https://freight.cargo.site/w/1000/i/29d3ee53a58610c883dce1f577e682582e3a50119b739c16f03cedc1c4a64bdb/SelectedImagesSetup-10.jpg" /&#62;&#60;img width="3178" height="2108" width_o="3178" height_o="2108" data-src="https://freight.cargo.site/t/original/i/6f2c3eb7979a47bc7e76665c21e7ca56b77a9e972d5b22c3971a0e88430614db/SelectedImagesSetup-11.jpg" data-mid="56182504" border="0"  src="https://freight.cargo.site/w/1000/i/6f2c3eb7979a47bc7e76665c21e7ca56b77a9e972d5b22c3971a0e88430614db/SelectedImagesSetup-11.jpg" /&#62;&#60;img width="3178" height="2108" width_o="3178" height_o="2108" data-src="https://freight.cargo.site/t/original/i/e5fb90098aa1a919a91c2beb015a44525c2c451a51855bd306d5b689454cceff/SelectedImagesSetup-7.jpg" data-mid="56182508" border="0"  src="https://freight.cargo.site/w/1000/i/e5fb90098aa1a919a91c2beb015a44525c2c451a51855bd306d5b689454cceff/SelectedImagesSetup-7.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Intu Records</title>
				
		<link>https://ioanabejenaru.com/Intu-Records</link>

		<pubDate>Sat, 23 Mar 2019 17:05:10 +0000</pubDate>

		<dc:creator>Ioana Bejenaru</dc:creator>

		<guid isPermaLink="true">https://ioanabejenaru.com/Intu-Records</guid>

		<description>Intu Records
Sopping centre promotion 2018 — developed at bandstand

Art Direction &#124; Design&#38;nbsp;
Intu Shopping Centre wanted a way to advertise to potential retailers that they will have new spaces available in Watford. We created a trilogy of records, each covering various exciting aspects of the area: adventure, relaxation and discovery. We had the honour to work with Brian Blessed for the VO. &#38;nbsp;





&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/08997c8f86ead701db0bdf919d8edfc6d0d5358b4e7b34da49c4389e0024e361/Intu_Watford_World_of_Wonder_4.jpg" data-mid="38913616" border="0"  src="https://freight.cargo.site/w/1000/i/08997c8f86ead701db0bdf919d8edfc6d0d5358b4e7b34da49c4389e0024e361/Intu_Watford_World_of_Wonder_4.jpg" /&#62;&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d81fa0cb6b647372bdd4e4ede48120f7f1f2e70faa732be1dbd14b9110c698d1/intu-watford-header-1.jpg" data-mid="39179367" border="0"  src="https://freight.cargo.site/w/1000/i/d81fa0cb6b647372bdd4e4ede48120f7f1f2e70faa732be1dbd14b9110c698d1/intu-watford-header-1.jpg" /&#62;&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/758c9ea7f6bbb3af299d57e9debc7f87d7685eefb6538e7d236c453cb3795150/intu-record-sleeve-2.jpg" data-mid="38913589" border="0"  src="https://freight.cargo.site/w/1000/i/758c9ea7f6bbb3af299d57e9debc7f87d7685eefb6538e7d236c453cb3795150/intu-record-sleeve-2.jpg" /&#62;&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d3d83a64f2b2abb401af48673e4b8afda0d3d550d0302d8e122fb12e169773bc/intu-record-sleeve-4.jpg" data-mid="38913596" border="0"  src="https://freight.cargo.site/w/1000/i/d3d83a64f2b2abb401af48673e4b8afda0d3d550d0302d8e122fb12e169773bc/intu-record-sleeve-4.jpg" /&#62;
&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5314f727fbf50f3bdc842cb3fce98cd9b152184a40b5d2da5ed08cb7d6e9dade/intu-watford-individual-records-6.jpg" data-mid="38914086" border="0"  src="https://freight.cargo.site/w/1000/i/5314f727fbf50f3bdc842cb3fce98cd9b152184a40b5d2da5ed08cb7d6e9dade/intu-watford-individual-records-6.jpg" /&#62;

	&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cc1f9b16ba0bb6b33aec6b1f7e8a58afd4ba680088d9a7893e364fb2177ef7cc/intu-watford-record-box-open-5.jpg" data-mid="38914085" border="0"  src="https://freight.cargo.site/w/1000/i/cc1f9b16ba0bb6b33aec6b1f7e8a58afd4ba680088d9a7893e364fb2177ef7cc/intu-watford-record-box-open-5.jpg" /&#62;
	&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4e7136937623716d97eded6c36c2fb1edc44182693ccefeac3b72a190ec8f34b/intu-watford-record-player-mailer-1.jpg" data-mid="38914087" border="0"  src="https://freight.cargo.site/w/1000/i/4e7136937623716d97eded6c36c2fb1edc44182693ccefeac3b72a190ec8f34b/intu-watford-record-player-mailer-1.jpg" /&#62;
&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f8a190f68048dfe25fd84470d63b85faf3947bfa47b5e11f4d5a59ce65045b5d/intu-watford-record-box-packed-3.jpg" data-mid="38914084" border="0"  src="https://freight.cargo.site/w/1000/i/f8a190f68048dfe25fd84470d63b85faf3947bfa47b5e11f4d5a59ce65045b5d/intu-watford-record-box-packed-3.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Tempur</title>
				
		<link>https://ioanabejenaru.com/Tempur</link>

		<pubDate>Mon, 09 Dec 2019 23:38:29 +0000</pubDate>

		<dc:creator>Ioana Bejenaru</dc:creator>

		<guid isPermaLink="true">https://ioanabejenaru.com/Tempur</guid>

		<description>Tempur
Luxury sleep experts2017 — developed at bandstand

Art Direction &#124; DesignTempur is one of the most prestigious brands of posturepaedic sleep solutions, being famous for their Nasa Memory Foam technology. Their mattress ranges have undergone a huge transformation, with beautifully designed new covers, colour coded for each collection. They asked us for brand new photography and a fresh look and feel to highlight the luxurious textures and finishes of Tempur’s new look.



&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e49e00a7c0f8e93f3971e92987f26aed3e1ef34b0a1b3a66a3e8523ebc9a5af9/Tempur-header-2.jpg" data-mid="56327805" border="0"  src="https://freight.cargo.site/w/1000/i/e49e00a7c0f8e93f3971e92987f26aed3e1ef34b0a1b3a66a3e8523ebc9a5af9/Tempur-header-2.jpg" /&#62;&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/867a4263342fe8b2103602714cf5e0535dc915d049d9cfa666cc78baceebb213/Tempur-brochure-c1.jpg" data-mid="56327798" border="0"  src="https://freight.cargo.site/w/1000/i/867a4263342fe8b2103602714cf5e0535dc915d049d9cfa666cc78baceebb213/Tempur-brochure-c1.jpg" /&#62;&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/790d5e9c617426ca64ed691aeca11f3233280a9cbac0324eff29efb716451d28/Tempur-brochure-c2.jpg" data-mid="56327799" border="0"  src="https://freight.cargo.site/w/1000/i/790d5e9c617426ca64ed691aeca11f3233280a9cbac0324eff29efb716451d28/Tempur-brochure-c2.jpg" /&#62;&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bf3277222e0812b72521e976face5ae00fd76f904996f41e34a374e41e727131/Tempur-brochure-c3.jpg" data-mid="56327802" border="0"  src="https://freight.cargo.site/w/1000/i/bf3277222e0812b72521e976face5ae00fd76f904996f41e34a374e41e727131/Tempur-brochure-c3.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97452ccf211fff5b2b247bb77637c2f668cce88f1afe659ba920370c390a6381/showroom.jpg" data-mid="56536848" border="0"  src="https://freight.cargo.site/w/1000/i/97452ccf211fff5b2b247bb77637c2f668cce88f1afe659ba920370c390a6381/showroom.jpg" /&#62;&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9078b1175034e3c4c506624a098fced74928d9169eeed69ffa81e774c5b1272b/Tempur-product-sheets.jpg" data-mid="56327818" border="0"  src="https://freight.cargo.site/w/1000/i/9078b1175034e3c4c506624a098fced74928d9169eeed69ffa81e774c5b1272b/Tempur-product-sheets.jpg" /&#62;
 
A key factor in both product and lifestyle photography was light. All sets needed to feel spacious and bright, with plenty of natural light and pastel colours. &#38;nbsp;
 
As the brand is Danish, we also had to capture the sophisticated premium scandinavian style. The photography was used on all of their online and printed assets.


&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/18993352fcfcdccd884eec33f1e47ff33800605b58d4dbc1b3919e813941adf8/Tempur-product-shots.jpg" data-mid="56327820" border="0"  src="https://freight.cargo.site/w/1000/i/18993352fcfcdccd884eec33f1e47ff33800605b58d4dbc1b3919e813941adf8/Tempur-product-shots.jpg" /&#62;
&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/50b83f71e96a23403b86e298e4d2aeb979b640d58c151b9b41ef25c01d229774/Tempur-roomset-c1.jpg" data-mid="56327822" border="0"  src="https://freight.cargo.site/w/1000/i/50b83f71e96a23403b86e298e4d2aeb979b640d58c151b9b41ef25c01d229774/Tempur-roomset-c1.jpg" /&#62;&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a63291c5632308727a5b7cbf89b3f9548f7db97a6c3965be7d423bb2c768121a/Tempur-roomset-c3.jpg" data-mid="56327824" border="0"  src="https://freight.cargo.site/w/1000/i/a63291c5632308727a5b7cbf89b3f9548f7db97a6c3965be7d423bb2c768121a/Tempur-roomset-c3.jpg" /&#62;
&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7e0878b975cf73a0a2d3de048bf070fbf3d7dac9bb4eda74d6449d812552aecb/Tempur-roomset-c2.jpg" data-mid="56327823" border="0"  src="https://freight.cargo.site/w/1000/i/7e0878b975cf73a0a2d3de048bf070fbf3d7dac9bb4eda74d6449d812552aecb/Tempur-roomset-c2.jpg" /&#62;&#60;img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5927992c1f96bfb73101c8a09e600fc9dca188bce260d6e7eecd3f7a256cc315/Tempur-models-set.jpg" data-mid="56327812" border="0"  src="https://freight.cargo.site/w/1000/i/5927992c1f96bfb73101c8a09e600fc9dca188bce260d6e7eecd3f7a256cc315/Tempur-models-set.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Winchester White</title>
				
		<link>https://ioanabejenaru.com/Winchester-White</link>

		<pubDate>Sat, 20 Apr 2019 11:18:07 +0000</pubDate>

		<dc:creator>Ioana Bejenaru</dc:creator>

		<guid isPermaLink="true">https://ioanabejenaru.com/Winchester-White</guid>

		<description>Winchester White
Letting Agents2019 — developed at bandstand

Art Direction &#124; Design &#124; BrandingWinchester White is a letting agency based in south London. They wanted a visual identity, whilst keeping their existing logo. We took the shapes and angles of the brand mark and turned them into a flexible pattern that reflects the company’s flexibility and optimism. We used these shapes as a brand pattern, but also as lenses through which you can see the Winchester way of living.



&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3bde4703242cbf26b2443359320d15ab33e227dc9c012c49abd4cf977b29e62c/main.jpg" data-mid="40451712" border="0"  src="https://freight.cargo.site/w/1000/i/3bde4703242cbf26b2443359320d15ab33e227dc9c012c49abd4cf977b29e62c/main.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Tipi</title>
				
		<link>https://ioanabejenaru.com/Tipi</link>

		<pubDate>Fri, 16 Oct 2020 10:27:21 +0000</pubDate>

		<dc:creator>Ioana Bejenaru</dc:creator>

		<guid isPermaLink="true">https://ioanabejenaru.com/Tipi</guid>

		<description>Tipi
Built to rent residencies2018 — developed at bandstand 

Art direction &#124; Branding &#124; Design
Tipi are building over 3,000 units in Wembley Park within the next five years in the PRS (private rental scheme) sector. Although PRS isn’t a new idea, people don’t know a lot about its benefits, which include social spaces, events and a total absence of agency fees. Tipi asked us to create a brand that would establish them as the tenant’s friend and make them stand out in the jam-packed property market.&#38;nbsp;We created a positioning for Tipi based around the essence of your ideal home, imbuing them with the personality of the passionate curator: loving what they do as they craft the ideal living experience for you.&#38;nbsp;



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