Tipi are building over 3,000 units in Wembley Park within the next five years in the PRS (private rental scheme) sector. Although PRS isn’t a new idea, people don’t know a lot about its benefits, which include social spaces, events and a total absence of agency fees. Tipi asked us to create a brand that would establish them as the tenant’s friend and make them stand out in the jam-packed property market. We created a positioning for Tipi based around the essence of your ideal home, imbuing them with the personality of the passionate curator: loving what they do as they craft the ideal living experience for you.
