The Spark
Futuristic office space
2019 — developed at bandstand

Art Direction | Branding | Design | Digital 

Newcastle Helix brings together industry leaders, businesses and top researchers in a new innovation community. It is an exemplar sustainable urban development which combines prestigious commercial and residential space with first class research and education facilities in the heart of a flourishing city. The Spark is the brand new building part of this futuristic development, that offers a flexible working environment and collaborative spaces with large open floorplates. Combined with a cutting edge architecture, The Spark hopes to attract science and tech businesses. 

The building needed a modular brand that reflects the flexible and futuristic nature of its architecture. I developed a graphical device that can be animated and that embodies The Spark’s motto: One place, multiple possibilities.  

The end result was a kinetic type that is strong and fluid, confident and progressive. The brand colours reflect the copper tones of the building. The brand also contains macro photography of textures found throughout out buidling.

The website design follows the brand’s motto: “One place, multiple possibilities”, which refers to the flexible nature of the spaces that the building has to offer.

The menu consists of 4 buttons, each placed at the corners of the page. The menu is fixed and everything behind it scrolls, giving the idea of space fluidity behind 4 walls.