Tempur is one of the most prestigious brands of posturepaedic sleep solutions, being famous for their Nasa Memory Foam technology. Their mattress ranges have undergone a huge transformation, with beautifully designed new covers, colour coded for each collection. They asked us for brand new photography and a fresh look and feel to highlight the luxurious textures and finishes of Tempur’s new look.
A key factor in both product and lifestyle photography was light. All sets needed to feel spacious and bright, with plenty of natural light and pastel colours.
As the brand is Danish, we also had to capture the sophisticated premium scandinavian style. The photography was used on all of their online and printed assets.
