Fulham is developing. It’s plan is to become a new residential and retail destination for London. Besides the world famous stadium, Fulham Pier will offer premium places to live, with rooftop pools and refined restaurants. Outdoor yoga classes, cinema, premium shops and restaurants are only a few of the exciting offerings from the area. I was involved in developing the illustrations that connect to the rooftop pool offering.
The Fulham Pier brand mark is designed in such way that it can hold any illustration rising from behind its line. Below you can see examples of how the illustrations can be used in the context on the logo.
When designing the rooftop pool characters, sophistication and high-end design had to be reflected in the drawings. This was achieved by using the curves of the characters intertwine with the curves of the shadows.
