Amber Parkside
Finest architecture hidden in nature
2020 — developed at bandstand

Art Direction | Branding | Design

Amber Parkside is a brand new residential development in Cranleigh, Guildford. What sets it apart from other competitors is its highly refined architecture, inspired by Scandinavian design and most importantly by its natural surroundings. The greenery around the development is breathtaking and the scale of it is impressive too. Here you get the best of both worlds: The best of nature and the best of man made.

A perfect symbiosys of contrasting patterns is reflected both in the design of the homes and in the indoor outdoor lifestyle you get when moving into Knowle Park. A perfect balance between beautiful lakes, greenery, village feel and progressive architectural masterpieces.

 

This is what inspired the brand visual identity. A clash of patterns that are both man and nature made. We also looked at developing a brand mark that looks very organic and fluid, whilst feeling very fresh and contemporary.

The brand guidelines cover the graphical elements of the brand that are inspired by the Grand Slang font. The body copy text is written in Maison Neue, a simple, yet sophisticated sans serif that complements the organic curves of Grand Slang perfectly.

The colours are earthy tones, copper, stone, gold, sand, all inspired by the buildings and the surrounding nature. In addition, we have brand photography that shows beautiful close-ups of textures that reflect environment of Knowle Park.